Many considered Brad P the #1 PUA of 2008. Brad is well known for his ideas regarding fashion and sexy stereotypes. He has even come out with a popular ebook called “ Brad’s Fashion Bible” where he teaches guys in great detail how to dress in a way that attracts women.
Here’s an article by Brad where he talks about sexy stereotypes…
Did you know that girls make funny little lists of what they’re looking for in a guy? Yup, it’s true. I talk pretty openly about my work as a dating guru with lots of different girls, and sometimes they give me some pretty interesting inside information.
One thing I’ve noticed in my own life and when teaching students is that women have certain “sexy stereotypes” hard-coded into their brain. If you can tap into these stereotypes, it makes everything easier moving forward. Let me give you a few examples.
A few weeks ago, I was talking to one of my girls and she was telling me her roommate wants a guy with 3 qualities:
1. Asian guy
2. Indie rock look
3. With a car
That’s all she’s looking for and she can’t seem to find it. Weird huh? If a guy with these 3 qualities approached her, he’d probably get laid with little or no game.
Another girl was telling a story about how she used to go and hit on any guy that had a “fuzzy in the back.” Translation: fashion mullet. Then she was disappointed because every guy she hit on turned out to be gay. Another hot chick leading a sexually frustrated existence.
A third girl I spoke to told me she immediately liked me because I had the same leather jacket as Uncle Jesse from an old sitcom called “Full House.”
What’s going on here?
Do girls really choose guys based on weird criteria like having a fashion mullet or a John Stamos jacket?
The answer is yes they do. Sounds simple I know, but it’s a deeper concept than you may realize.
The fact of the matter is that girls stereotype you in the first 2 seconds when you approach them. If she stereotypes you as a “sexy guy” the approach is going to go much better than if she stereotypes you as an average guy, or a loser.
Sometimes, girls just light up automatically because you fit their idea of what a sexy guy is.
Other times, you have to dig yourself out of a hole because she already thinks bad things about you before you even do your opener.
You can learn all the techniques and great openers in the world, and that’s a necessary part of the game, but if you haven’t created a look and an identity that are easy for girls to stereotype as “sexy” then you’re making things more of an uphill battle than they need to be.
In our culture, the word “stereotyping” has a bad reputation. It’s been vilified quite a bit in the AFC media. We see it every day- people on TV who say “Stereotyping is WRONG! You have to evaluate people based on the content of their character!”
While we all may agree with this in theory, we also know that this is the real world. Attractive women are not going to give you a chance to show “the content of your character” unless you create powerful attraction in the first few minutes. If you look like a Trekkie, most women will write you off as a loser even if you have great inner game or a great opening line.
Beautiful women who get approached a lot have no choice but to immediately stereotype you based on your appearance, voice tone, and body language. It’s just not practical to get to know lots and lots of guys. So they go with their “gut instinct.” A lot of that “gut instinct” has to do with how she stereotypes you before you even say anything.
If you can figure out how to make women stereotype you as a sexy guy, amazing things start to happen. You may get same day lays, kiss closes in minutes, fewer cock blockers, logistics get easier. All the other parts of your game seem to suddenly come together and you get RESULTS.
So how does one harness the power of sexy stereotyping?
Start by realizing that there are many stereotypes hard coded into the female brain that you can use to your advantage. We all know what the sexy stereotypes are, even AFCs know that. Here are a few examples:
* Rocker guys
* Gothic guys
* Club players
* Male models
* Latin lovers
* Tough guys
* Mafia guys
Even normal, conservative girls are attracted to guys that fit these sexy stereotypes. But very few men have the balls to transform themselves into someone who can be stereotyped as a sexy guy.
Most guys are afraid to change their look and their identity for 2 reasons:
1. It takes them out of their comfort zone.
2. They are afraid friends and family will give them a hard time.
It’s true, if you change the way you present yourself, some narrow minded people will say, “What’s up with you? YOU CHANGED, MAN! You look like a FREAK.”
You have to expect that a few people are going to try to pressure you into being a bland, average type of person. They are afraid that if you raise your social value, you’re going to stop hanging out with them. It’s kind of like when you’re alcoholic friends try to get you to drink your life away. These people are THREATENED by the fact that you are improving. They are afraid they will LOSE you as a friend if you get cooler.
Many people harbor a secret resentment towards anyone with high social value. It’s a defense mechanism that allows them to continue their delusional ways. Is that the kind of person you want to have as a friend?
Get some balls and don’t worry about that. Start experimenting with how you’re presenting yourself.
And if you need help, I’ve got a simple fashion “system” to assist you.
Men fly in from all over the world to get fashion makeovers from me. It’s an amazing experience. I charge $5000 for a day of shopping and fashion consulting.
But you don’t have to get a makeover from me to get these kinds of results. I’m ready to turn over the exact formula to you right now at a fraction of the price, in my new book, “ Brad’s Fashion Bible.”
In it I’ll give you a series of formulas you can use to reinvent your style. These formulas are plug and play. I’ll tell you exactly where to do your research, where to shop, what to buy, how it should fit, and how to combine different pieces of clothing.